No one is you-er than you.

No one is you-er than you.

Which is very cool for all the gazillion reasons. But when it comes to branding, it’s even cooler.

Because when you are a solo biz owner, your brand is like a lovely list of ingredients which makes a unique recipe, that no one else can make, because it’s made up of YOU. And your awesomeness.

No one can recreate it, no one can copy it, no one can match it. Its all yours 🫶

Some of these unique things are:

• Brand heart - your unique values, what you stand for, why you do what you do, and your vision

• Brand personality - how you talk, how you interact with your audience, how you make your customer feel

• Brand experience - all those beautiful little things you do that make your customer feel special

• Brand positioning - how you can carve your own unique path for your brand, and own it, leaving no more need to compare.

And when you get clarity on what these things are and infuse them into your messaging, your visual identity & all your brand touchpoints - you are gaining trust and making your audience feel connected to you, without even knowing it.

Brand strategy is the besssst!