A brand = a living breathing human?
Sometimes it’s a bit fun to look at your own brand as a person all of its own
If your brand was a person, and perhaps even your friend :) how would you describe their brand personality?
Is your brand a bit like that friend that is bold, confident & really decisive?
Or maybe your brand is that friend that is relaxed, easygoing & always up for a supportive chit chat.
Or maybe she’s the creative & playful one, and loves a burst of color and pattern in her clothes.
There are literally so many combinations of a brand personality, and so many things to consider. And how super cool, that we can each have our very own unique personality? Which means we can stand out from the crowd✨
When we look at our brand this way, we can channel this unique brand personality through our tone of voice when we are writing copy for our website, or replying to emails, or chatting to a new client. This clarity makes biz life easier, and more enjoyable.
I would LOVE to know, what your unique brand personality is?
