The power of colour

I love how colours can influence our mood almost instantly. Colour can brighten & energise our mood, or can make us feel relaxed and cozy.

Even I (as a colour obsessed brand designer) still am not always consciously aware of how colours make me feel. (I also can’t believe this statement!)

But they are always affecting us without even knowing it.

Next time you walk into a vibrant coloured store, or land on a warm & earthy website, please think of me (is that totally weird to ask for you to think of me? lol) and think about how you feel for a second.

Do you feel:

🧡 motivated and happy?
🧡 nurtured & safe?
🧡 energised & excited?
🧡 grounded & stable?

Colour has the magical ability to make us feel all these things and more - which is why colour palettes need to be more than just some pretty complimentary colours.

They need to be created strategically, with beautiful intention, after the foundation of your brand is built. That way we know how you want your customers to feel when they experience your brand, and create a colour palette based on this wonderful info.

I would love to know how this colour palette makes you feel!