Embrace your uniqueness & stay on your own path

Those who have been seeing my posts for a while know I’m all about “doing you” - accepting & embracing what is beautifully unique about you & staying on your own path ✨

But I know this is not always an easy task when we are flooded every day with the temptation to compare ourselves to others.

So here are some suggestions on how you can stay focused on doing YOU ✊

🧡 TELL YOUR STORY

Every biz has a unique story that no one else can replicate, and we are all emotionally connected through story. I would love for you to share the journey that got you where you are today. I hear you saying “no one cares about my story” or “it’s not relavant to my biz” but trust me, your audience cares, and it doesn’t matter if it is not relevant. Is it a vulnerable story? I hear you - I know it will feel uncomfortable, but when we are brave enough to tell vulnerable stories, we have the ability to form such strong emotional connections, and deepen the existing ones we have. Not only that - it could help a complete stranger experiencing the same situation feel seen, heard & inspired.

🧡 EMBRACE YOUR PERSONALITY

Is your brand personality bright & playful, down-to-earth & earthy, or bold and sophisticated? Whatever it is, explore it, embrace it and fly it proudly. Your tone of voice should feel like you in all your interactions - whether it’s in an instagram post, in emails, or chatting in person. People will start to recognise your tone of voice which creates that lovely familiarity & emotional connection 🫶

🧡 LIVE & BREATH YOUR VALUES

Your brand values can be beautifully weaved into every aspect of your biz - from your messaging on your website, to the accounts you share on socials, to the way you respond to emails. Whether you value inclusivity, empowerment or sustainability, whenever you find ways to show your audience what you care about - you have a much greater chance to connect with your tribe of likeminded people who probably also value the same thing.

— I hope these ideas help you feel inspired to bring more of “you” into the world. I know I want to see it - so I’m sure there are many more peeps out there who want to see it too 🫶🫶🫶